Bicycles with a History
The story of the Speed heritage dates back to 1926. The Farstad family bought the building Kverndalsgata 8 in Skien back in the 1980s. We always knew that there had been a bicycle factory in the building before and discovered the details from a relative during the last week of December in 2016. Once we saw the Speed badge and learned about the history the decision was taken in minutes to start this bicycle factory again. January 2. 2017 the company Skiens Cykkelfabrik was founded - once more.
Single-speed City Bicycle Concept
Natural materials were selected:
Product Design Process
The product design process was executed together with Snowball. Designing the Speed ONE was primarily done based on design first thinking. Snowball published a more detailed story about the single-speed city bicycle design process.
Product Strategy
Skiens Cykkelfabrik was founded to design and manufacture stunning bicycles. Bikes that customers want to buy. Of course the quality of the bikes also need to support the looks. But in order to become even more relevant we wanted to change the game further.
Today most bicycles are sold via retail stores, typically also via a distribution chain. Meaning that there are many levels from the factory to the customer. Giving little value to the end customer. We wanted to disrupt this model and established a factory direct model where the bicycles are markedet online and sold directly to the customer via our webshop. Thus being able to deliver more bike for the money, as there are no middle-men.
Result: Luxury Single-speed City Bicycle
As a result of this process we have in our own opinion produced nothing less than a luxury single-speed city bicycle. The Speed ONE is stunning to look at and a joy to ride.
